GOVERNMENT-CERTIFIED COURSE 10% OFF

Certified Digital Marketing & Social Analytics Professional (HBC-DMSA)

Covers SEO, paid campaigns, and analytics across major platforms — the strongest documented BA-to-career pathway with the fastest salary growth trajectory. Tools & Platforms: Google Analytics, Meta Business Suite, Google Ads, SEMrush/Ubersuggest

₹20,000

₹18,000

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Certified Digital Marketing & Social Analytics Professional (HBC-DMSA)

6 Months Duration

Live + Recorded

Max 30 Students

Govt. Certified

100% Job Assistance Dedicated placement support
to kickstart your career

Industry Expert Trainers Learn from experienced
professionals

Lifetime Access Access recorded sessions
anytime, anywhere

Practical Learning Real-world projects &
hands-on assignments

Learning Outcomes

Independently plan, launch, and optimise SEO and paid social campaigns
Interpret key marketing metrics (CTR, CPC, conversion rate, ROAS) to improve performance
Present a complete multi-channel campaign plan with measurable results

Course Objectives

Build practical skill across SEO, paid social, and email marketing channels
Develop the ability to plan and execute a coherent multi-channel campaign
Build fluency in interpreting marketing analytics to guide decisions

Applications in Industry

Entry-level digital marketing executive and social media roles
Marketing support roles in D2C brands, agencies, and startups
Freelance/consulting digital marketing work for small businesses

Course Content — Modules

Digital marketing landscape: SEO, SEM, social, email, content overview
Understanding the customer funnel and marketing objectives
Website and keyword research fundamentals
Google Analytics setup and navigation
Meta Business Suite setup for social campaigns
Foundations Recap & Concept Check
On-page and off-page SEO techniques
Running and optimising a Google Ads campaign
Meta/Instagram ad campaign creation and targeting
Social media content calendars and engagement strategy
Email marketing fundamentals and automation basics
Analytics interpretation: CTR, CPC, conversion rate, ROAS
Skill Consolidation Workshop
Applied Mini-Exercise / Practice Lab
Case Study: SEO turnaround for a local business website
Case Study: Social ad campaign performance analysis for a D2C brand
Case Study: Email marketing funnel for a subscription product
Capstone Kickoff & Problem Scoping
Capstone Development — Core Build (Certified Digital Marketing & Social Analytics Professional)
Capstone Review & Mentor Feedback
Capstone Finalisation & Presentation
Resume, Portfolio & LinkedIn Refresh
Mock Interview Rounds & Feedback
Capstone Presentation — Mock Panel Pitch

No certificate samples available yet.

Course Delivery Format

Duration6 months (100 hours total)

ModeOnline Live Classes + Recorded Lectures

ScheduleWeekend & Weekday Evening Batches

Batch SizeMaximum 30 students

Prerequisites

Laptop/Desktop with stable internet connection
Basic English proficiency
Willingness to dedicate 4–5 hours weekly
No prior technical knowledge required

Investment & Scholarships

Course Fee ₹20,000 ₹18,000

EMI OptionsAvailable

ScholarshipsMerit-based & Need-based

Early Bird15% Discount

Certification

Course Completion Certificate
Industry-recognized certifications
LinkedIn badge
Project completion certificates

Placement Support

Resume building & LinkedIn optimization
Mock interviews & soft skills training
Access to job portal with 200+ partners
Networking sessions with industry professionals
Lifetime placement assistance

Learning Support

24/7 access to recorded lectures
Doubt clearing sessions twice weekly
Dedicated mentor support
Peer learning community
Monthly industry expert guest lectures